My photographs have appeared in LA Weekly, The Huffington Post and Waterwear magazine, as well as on the websites for KPCC and KQED Public Radio.
I write copy that enhances the story without competing against the imagery.
I write short, snappy copy for voiceovers, audio postcards and news broadcasts. My work has been heard on KQED Public Radio and KPCC Public Radio.
For 17 years, "The Fabulous Palm Springs Follies" has celebrated the best of vaudeville, old Broadway and big band music. Tucked away in the California desert, this variety show extravaganza showcases the talents of a very seasoned cast of seasoned performers -- most of them in their 70s and 80s. The radio report is currently unavailable, but you can watch the slideshow here.
The Bay Meadows horse racetrack has been a fixture in the San Francisco Bay Area for over 70 years. During its heyday, the betting halls bustled with activity and fans packed the grandstand to watch the likes of the legendary Seabiscuit and John Henry gallop to triumph. Now, the track's days are numbered. It's become a victim of encroaching development and fading fortunes of the horseracing industry itself. Listen to the story here (starts at 18:18). Watch the slideshow here.
My work has included developing branded content, marketing materials and content strategy for several organizations, including Nordstrom, UCLA's School of Theater, Film and Television, and KQED Public Radio and Television, the nation's largest public broadcasting station.
I worked with film and television archivists, program directors and a graphic designer to create a glossy, 78-page publication highlighting the UCLA Festival of Preservation and its films, as well as the donors and corporate sponsors who supported the preservation and restoration.
As the lead writer for Nordstrom's Holiday campaigns, I worked with the lead designer to create the Creative Deck to instruct the design and copy teams on how to implement our vision and creative strategy, including copy direction, story devices, color schemes, fonts and UX guidelines.
As the lead writer for Anniversary Sale, Nordstrom's largest event of the year, I created all of the deliverables, including conversational tag lines designed to get the customer excited. This is a shareable event page highlighting our fall boot preview.
I worked with the Beauty marketing, merchandising and design teams to create an in-store display, sign copy and accompanying online experience, establishing Nordstrom as a one-stop shop for foundation for all skin tones, types and occasions.
I managed editorial strategy for Apparel News' site, emails, magazines and newspaper, balancing weekly and monthly coverage of events, feature stories, business reports, profiles and breaking news across all channels.
I concepted a dynamic new editorial hub for all of Nordstrom's denim experiences. "Denim Destination" features our monthly Denim Report, brand spotlights, fit guides, stories from the blog, the latest trends, and interviews with denim experts and emerging designers through a combination of video, copy, imagery and online experiences.
Our original denim category featured a simple header above product that could only show one story at a time, but my goal was to create a compelling experience for our customers that went beyond just shopping. We would still keep a separate shoppable denim category, but all of the editorial content and experiences would be centralized in the new hub to draw in customers. They could then link to specific denim categories from the hub, or go straight to the shoppable denim category from the Left Nav or the hub.
