COPYWRITING & UI/UX
I'm a skilled user advocate who creates innovative digital experiences and engaging editorial content for Nordstrom's website, social media, mobile apps, blog, emails, videos and online ads. I collaborate with graphic designers, UX, site merchandisers, creative directors, video producers, developers and SEO to best tell each story and provide a seamless customer experience. Empathy for the user and ease of use are always front of mind, whether it's an interactive experience, an error message, or a simple call to action.
digital campaigns
ZONE ZELLA
I was the lead writer for one of our most successful campaigns to date, a multichannel initiative for the activewear brand Zella. Please click on the images below to link to the campaign.
SPRING SNEAKERS
This digital project incorporated our new interactive header, designed to make shopping even easier for the customer. Explore the functionality here or click on the image below.
HOLIDAY
I was the lead writer for our corporate holiday campaigns, which incorporated our website, mobile placements, store signage, videos, print catalog and more.
ALEXIS BITTAR
This retrospective campaign highlighted iconic pieces from throughout Alexis Bittar's career, as well as his new fall collection. It consisted of site placements, emails, mobile placements and an accompanying interview that ran on the Nordstrom blog.